Abu Dhabi, UAE – Etihad Airways, the national carrier of the United Arab Emirates, will progressively roll-out the Destination Collection, a new collectable amenity kit line, in Business cabins across its network this summer. The Destination Collection will feature 14 designs to collect, each design inspired by a stunning city from within the Etihad global network and includes a new range of LANEIGE skincare products to elevate the guest experience onboard.
The Destination Collection: Inspired by the World We Fly
Designed to celebrate the breadth and diversity of the Etihad network, the Destination Collection draws inspiration from destinations across the airline’s global map, transforming a functional inflight essential into a collectible keepsake. Etihad’s new Business amenity kit builds on the success of the collectable Finjans offered to premium guests in First onboard Etihad flights; each Finjan is designed to represent an Etihad destination, the cups are randomly allocated to guests flying in First and the designs refreshed regularly creating a thoughtful keepsake for guests of Etihad that reflects the Emirati heritage the airline champions.
Arik De, Chief Revenue and Commercial Officer Etihad Airways, said, “This new amenity kit collection reflects everything Etihad stands for: thoughtful design, a strong sense of place, and an elevated guest experience. Celebrating destinations across our network and partnering with LANEIGE to enhance inflight wellbeing, we’re going beyond to create an experience that feels personal, curated, and beautifully considered for our Business guests. Each kit a collectable keepsake inspired by the places we connect and meaningful even after your journey ends.”
He added, “This is an exciting move for Etihad, bringing our Business amenity kit design in‑house allows us to empower the extraordinary talent across our organisation and provide the opportunity to create with purpose. The result is a collection that is authentically Etihad, designed by our people from start to finish.”
The collection features two distinct bag styles: Pouch and Slim. Each style is available in seven colourways, with every colour representing a different city within Etihad’s impressively expanding network. The bags showcase the destination name and geographic coordinates embossed on the exterior, complemented by a faceted zipper puller and a bespoke interior lining featuring faceted artwork inspired by the city it represents. Every bag includes a serial number (1–7), indicating its unique artwork within the collection.
The initial rollout will feature seven incredible cities from the airline’s network, including destinations Etihad launched in 2025 such as Krabi, Addis Ababa and Atlanta, as well as Calgary which will launch in October 2026. Each year as the collection expands, additional cities and artworks will be introduced progressively.
At the heart of the collection is the Abu Dhabi Edition (#1), a tribute to Etihad’s home and strong Emirati heritage. Featuring the Zayed National Museum, the design reflects the city’s spirit of ambition and progress that continues to inspire the airline’s journey.
