Karachi, June 1, 2026: The Pakistan Advertising Association (PAA) has expressed deep grief over the passing of Mr. Pervez Iqbal, former Managing Director of Big Bang Communications Limited (BBCL) and a respected figure in Pakistan’s advertising, media, corporate communications and event management industry.
Mr. Iqbal was widely regarded as a seasoned and composed professional who earned respect across the industry through his commitment, integrity and dignified conduct. His career spanned some of the most defining years of Pakistan’s advertising and media landscape, when communication, brand activation, event management and corporate partnerships were beginning to take a more organised and strategic shape.
During his association with BBCL, Mr. Iqbal contributed to several landmark assignments that connected advertising, media, sports and public engagement. BBCL’s work around the 1996 Cricket World Cup and subsequent cricket-related event management projects remains part of the institutional memory of many advertising and media professionals in the country.
PAA noted that Mr. Iqbal belonged to a generation of professionals who helped build bridges between brands, media platforms, institutions and audiences at a time when the advertising business was evolving beyond conventional media buying and creative execution. His work reflected the importance of discipline, relationship-building, professional credibility and operational excellence – qualities that continue to guide the industry today.
Paying tribute to him, Mr. Ahmed Kapadia, Chairman, PAA, said, “Mr. Iqbal was among those professionals who understood the true value of trust, commitment and reputation. His contributions to BBCL and to major communication and event-led assignments helped raise the professional standards our industry holds dear. On behalf of the PAA, we extend our heartfelt condolences to his family. May Allah grant him the highest place in Jannah and give strength to his loved ones during this difficult time.”
PAA further noted that Pakistan’s advertising industry has been shaped by individuals who worked quietly but consistently behind major campaigns, media partnerships and national events. Mr. Iqbal was one such professional whose contribution deserves to be remembered with respect and gratitude.
The Association offered prayers for the departed soul and expressed solidarity with the bereaved family.
