KARACHI, PAKISTAN – September 24, 2026 – The Pakistan Software Houses Association has successfully concluded its highly anticipated 22nd Annual P@SHA ICT Awards, marking a monumental evening for the nation’s rapidly expanding digital economy and export-led growth initiatives. Held against the backdrop of Pakistan’s vital push toward macroeconomic stability through technological innovation, the ceremony brought together the brightest minds, leading enterprises, and transformative government entities to celebrate a year of unparalleled achievements in software development, digital services, and community inclusion. The comprehensive showcase of talent underscores the sector’s pivotal role in driving trade balance dynamics, expanding the national tax base, and attracting global investment, proving that Pakistan’s technology ecosystem is maturing into a formidable player on the international stage.
The P@SHA ICT Awards 2026 were supported by Payoneer as Silver Sponsor and Systems Limited as Industry Partner. The roundtables were sponsored by Abacus, Contour Software, 10Pearls, and NextGENi, bringing industry stakeholders together for discussions on key priorities for Pakistan’s technology sector.
Taking center stage for their immense contribution to the country’s trade footprint was Systems Limited, which secured the prestigious Gold award in the Services category for Top Exporter, specifically recognizing their Technology Export Operations. This accolade highlights the critical importance of export-oriented economic strategies in strengthening the national economy, positioning Systems Limited as a central pillar in driving foreign exchange earnings and elevating the perception of Pakistani technological prowess worldwide. Their continuous growth and expansion into global markets serve as a blueprint for scalability, demonstrating how a focus on premium service delivery and strategic global positioning can yield massive dividends for both the enterprise and the broader national exchequer.
Parallel to the triumphs in the private export sector, the awards heavily spotlighted the ongoing digitalization of the public sector, with NADRA emerging as a dominant force in government service transformation. NADRA’s sweeping success included a highly coveted Gold award in the Public Sector for Government and Citizen Services, awarded for their widely adopted Pak ID Mobile App. Reinforcing their commitment to secure and streamlined public infrastructure, the organization also earned vital Merit recognitions for their Multi Biometric Verification System within the Inclusions and Community category, alongside their Proof of Life Certificate in Digital Government. These achievements reflect a broader institutional drive toward creating a frictionless, digital-first relationship between the state and its citizens, establishing governance frameworks that are highly efficient, secure, and technologically advanced.
The evening also served as a massive triumph for corporate innovation, heavily driven by the remarkable performance of Jazz and its digital development arm, The Software Factory, representing JazzWorld. Cementing their status as a premier engine of consumer and enterprise solutions, The Software Factory captured a staggering total of five accolades. Their dominance in the Consumer category was solidified with two Gold awards, winning for ROX, Pakistan’s Digital-First Mobile Lifestyle Platform, in Media and Entertainment, as well as for the FikrFree Digital Insurance Ecosystem in Banking, Insurance, and Finance. Showcasing an incredible depth of technical versatility, JazzWorld also secured Merit awards for advanced AI-driven enterprise platforms, including the Onboarding Buddy and Whispr platforms in Business Services, along with the Meridian AI-Powered Geospatial Intelligence Platform in the Technology Big Data Analytics category.
Beyond these heavyweights, the ceremony highlighted an incredibly diverse and competitive landscape of digital innovators who are actively solving complex domestic and global challenges. Quickgen Technologies SMC Pvt Ltd mirrored the top tier of success by also taking home an outstanding five awards, including Gold for their QuickComm Earpiece Personal AI and Quickcomm Table Top solutions. Similarly, DynaSys Networks demonstrated exceptional leadership in the Inclusions and Community categories, capturing four total awards highlighted by Gold recognitions for their Automated Flood Warning System and Smart Water Metering initiatives. These victories illustrate a profound commitment to leveraging technology for environmental sustainability, community welfare, and enhanced retail distribution, proving that the ecosystem’s growth is both economically lucrative and socially responsible.
As the premier benchmark for technological excellence in the country, this year’s ceremony not only celebrated current achievements but also set the stage for future regional and global APICTA recognition, ensuring that local innovators are fully prepared for broadcast-ready international exposure. The rigorous evaluation process ensures that only the most resilient and scalable solutions rise to the top of the industry roster.
