Zong and PITB Collaborate to EnhanceCitizen Access at e-Khidmat Centers

Zong, Pakistan’s leading information services and
technology innovation company, has signed a Memorandum of Understanding (MoU)
with the Punjab Information Technology Board (PITB) to enhance citizen access to
telecom services through 15 divisional and district e-Khidmat Maraakaz across Punjab
Province. The initiative is designed to improve service outreach, Streamline customer
interactions and complement PITB’s mission of delivering integrated public services
through technology enabled platforms.
The Zong Customer Facilitation Desks will offer essential walk-in support services,
including SIM issuance and replacement, basic account assistance, recharge and bill
payment guidance, and information on Zong’s products and packages along with
related customer services. These desks are established to assist citizens who require
in-person support or may face limitations in using digital channels, reflecting a
structured and inclusive approach to public service delivery. Citizens can visit the official
website https://ekhidmat.punjab.gov.pk/ for complete information on all PITB e-Khidmat
centers across Punjab.
Faheem Khan Durrani, Executive Director Sales & Distribution, Zong, commented:
“Our partnership with PITB reflects a shared commitment to enhancing citizen-focused
service delivery through effective public–private collaboration. By establishing Customer
Facilitation Desks at e-Khidmat Maraakaz, we aim to provide seamless and responsive
support for customers while advancing the Government of Punjab’s Digital Pakistan
agenda.”
Both organizations will coordinate closely to ensure smooth implementation, monitoring,
and operational management of service provision, reinforcing the Government of
Punjab’s wider digital initiatives and the national vision of citizen-focused technological
advancement.